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REDKEN CONSUMER SITE

Meet the new home of the Redken Exchange and the next-generation hub for hairstylists dedicated to continuous learning, innovation, and hairdressing excellence.

Meet the all new liquid-cream alkaline demi.

Made with the power of a color and care of a gloss.

Strength Repair For Dry, Damaged Split Ends

Discover over 100 new Shades EQ formulas, tips, tricks and resources!

MAXIMUM LIFT.

MAXIMUM NEUTRALIZATION.

Introducing The Smartest Way To Blonde

SHADES EQ GLOSSARY

Your One Stop Guide To The

#1 Demi In The World*

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REDKEN RECIPES

Introducing Redken Recipes

Our First Digital Formula Library

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The L'Oréal Academy

SHADES ALK

HAIR BANDAGE BALM

2026 LOOKBOOK

BLONDE IQ 9+ LIGHTENER

SHADES EQ GLOSSARY

REDKEN RECIPES

New Arrivals

Discover Redken

Redken Education

Redken Style Station Mobile App

Connect with Redken

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