Redken Professional Products & Education

Meet the new home of the Redken Exchange and the next-generation hub for hairstylists dedicated to continuous learning, innovation, and hairdressing excellence.

Meet the all new liquid-cream alkaline demi.

Made with the power of a color and care of a gloss.

Strength Repair For Dry, Damaged Split Ends

Discover over 100 new Shades EQ formulas, tips, tricks and resources!

A FULL DAY OF CUTTING-EDGE COLOR AND STYLING EDUCATION

STREAMING ONLINE FEBRUARY 9TH, 2026

MAXIMUM LIFT.

MAXIMUM NEUTRALIZATION.

Introducing The Smartest Way To Blonde

SHADES EQ GLOSSARY

Your One Stop Guide To The

#1 Demi In The World*

DISCOVER MORE

REDKEN RECIPES

Introducing Redken Recipes

Our First Digital Formula Library

BROWSE NOW

Discover Redken

Haircare

Hair Styling

Professional Haircolor

Our mission: help every salon professional learn better, earn better, and live best. Be at the top of your game as part of the Redken Power Network and learn the secrets and methods to success behind the chair.

Redken Style Station Mobile App

Access all the Redken resources you need, exactly where you need them: behind the chair!

The L'Oréal Academy

SHADES ALK

HAIR BANDAGE BALM

2026 LOOKBOOK

COLOR OBSESSED

BLONDE IQ 9+ LIGHTENER

SHADES EQ GLOSSARY

REDKEN RECIPES

New Arrivals

Discover Redken

Redken Education

Redken Style Station Mobile App

Connect with Redken

The L'Oréal Academy

SHADES ALK

HAIR BANDAGE BALM

2026 LOOKBOOK

COLOR OBSESSED

BLONDE IQ 9+ LIGHTENER

SHADES EQ GLOSSARY

REDKEN RECIPES

New Arrivals

Discover Redken

Redken Education

Redken Style Station Mobile App

Connect with Redken

SIGN UP FOR 10% OFF AN EDUCATION CLASS

SIGN UP FOR 10% OFF AN EDUCATION CLASS