SOCIAL MEDIA RESOURCES & KITS

SHADES EQ LOOKBOOK NATIONAL HAIR GLOSS DAY ABC 5 MIN MASK

SABRINA CARPENTER ABC 24/7 NIGHT & DAY SERUM

Hi Redken Family! Looking for social media assets for Redken’s latest launch? We’ve got you covered! Check out our recommended creative and copy below. These posts are only a suggestion, so feel free to create your own content or tweak the copy. We can’t wait to see what you post!

HOW TO DOWNLOAD ASSETS

Step 1: Hold image down and click save

Step 2: Copy recommended caption

Step 3: Open Instagram post the image from your camera roll and paste the caption. Feel free to add your own spin!

SABRINA CARPENTER POST 1

For a better bang, copy @SabrinaCarpenter’s haircare routine ✨💋

Redken’s Global Ambassador cares for her world-famous blonde with her favorite Redken system, Acidic Bonding Concentrate. Packed with hair science, ABC helps you achieve your boldest hair goals for a look that’s stronger, smoother, and more protected than ever before.

Are you ready for a better bang?

SABRINA CARPENTER POST 2

The @SabrinaCarpenter secret is out 💋✨

Get the look with Redken Shades EQ Gloss

SABRINA CARPENTER POST 3

Oh this? Just @sabrinacarpenter’s secret to gorgeous hair ✨

Ever since we revealed Sabrina’s staple haircare regimen, Acidic Bonding Concentrate, our bangs have never looked better 🖤

Ready to step into your strong ‘n’ smooth hair era with Acidic Bonding Concentrate?

ABC 24/7 SERUM POST 1

Repair that pulls an all nighter so you don't have to.

New Acidic Bonding Concentrate 24/7 Night & Day Serum, coming soon.

ABC 24/7 SERUM POST 2

Your go-to serum is finally here!

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #ABC247 #Redken

ABC 24/7 SERUM POST 3

Repair that never sleeps ✨

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #ABC247 #Redken

ABC 24/7 SERUM POST 4

The serum that will take you from day to night 💫

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 24/7 SERUM POST 5

24/7 Strength Repair Routine✨

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 24/7 SERUM POST 6

A serum that goes 7 layers deep✨

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 24/7 SERUM POST 7

92% agree hair looks + feels healthy after 24 hours.

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 24/7 SERUM POST 8

Now featuring Acidic Bonding Concentrate 24/7 Serum

✨One use will change your hair✨

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 24/7 SERUM POST 9

Beauty sleep for your hair...no matter how late you're working 💋

Introducing the new Acidic Bonding Concentrate 24/7 Night & Day serum that combats daily damage. #Redken #ABC247

ABC 24/7 SERUM POST 10

Beauty sleep for your hair...no matter how late you're working 💋

Introducing the 1st bonding serum for 24/7 repair. #Redken #ABC247

SHADES EQ LOOKBOOK POST 1

GLOSS LIKE A BOSS with the 2025 Shades EQ Lookbook

Featuring 100+ signature formulas, tips & tricks, most used shades, formulation education, and so much more!

SHADES EQ LOOKBOOK POST 2

From GLOSS BOSS @adriennedara 👆

Using Redken Shades EQ: Zone 1 06NB + 07M, Zone 2&3 09NB + 08GI + 09GB

Discover the 2025 Shades EQ Lookbook featuring 100+ signature formulas, tips & tricks, most used shades, formulation education, and so much more!

SHADES EQ LOOKBOOK POST 3

From GLOSS BOSS @alex.mercedesss 👆

Using Redken Shades EQ 09AA + 08WG + 08CR

Discover the 2025 Shades EQ Lookbook featuring 100+ signature formulas, tips & tricks, most used shades, formulation education, and so much more!

ABC BACKBAR SOCIAL KIT

(MOISTURE CONCENTRATE, PROTEIN, PH SEALER)

ABC BACKBAR POST 1

THE PROTEIN IS BACK!

Only with the Acidic Bonding Concentrate Backbar System

#AcidicBondingConcentrate

ABC BACKBAR POST 2

THE PROTEIN IS BACK!

Only with the Acidic Bonding Concentrate Backbar System

#AcidicBondingConcentrate

ABC BACKBAR POST 3

THE PROTEIN IS BACK!

Only with the Acidic Bonding Concentrate Backbar System

#AcidicBondingConcentrate

ABC BACKBAR STORY 1

ABC BACKBAR STORY 2

ABC BACKBAR STORY 3

ABC 5 MIN MASK POST 1

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 2

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 3

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 4

UNMASK THE NEWEST INNOVATION.

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗

Try it today!

#acidicbondingconcentrate
5minmask

ABC 5 MIN MASK POST 5

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 6

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 7

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 8

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 9

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 10

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 11

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

Styled By You 1

Powered by Science, Styled by you!🔬🖤
Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently

Styled By You 2

Powered by Science, Styled by you!🔬🖤
Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently

Styled By You 3

Powered by Science, Styled by you!🔬🖤
Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently

Styled By You 4

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Styled By You 5

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Styled By You 6

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Styled By You 7

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Full Volume Mousse 1

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 2

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 3

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 4

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 5

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

ACG POST 1

NEW! Revolutionary salon-inspired glossing range that extends color, conditioning, & salon-like shine – Acidic Color Gloss

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 2

NEW! Revolutionary salon-inspired glossing range that extends color, conditioning, & salon-like shine – Acidic Color Gloss

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 3

NEW! Revolutionary salon-inspired glossing range that extends color, conditioning, & salon-like shine – Acidic Color Gloss

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 4

Ignite your inner shine with NEW! Acidic Color Gloss! Try our full range for color vibrancy and glass-like shine in between salon visits

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 5

Ignite your inner shine with NEW! Acidic Color Gloss! Try our full range for color vibrancy and glass-like shine in between salon visits

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 6

NEW! Acidic Color Gloss is powered by science to give you lasting vibrant color, glass-like shine, and ultra-conditioned hair!

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 7

NEW! Acidic Color Gloss, with patent pending technology, is powered by science to give you lasting vibrant color, glass-like shine, and ultra-conditioned hair!

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 8

NEW! Acidic Color Gloss Sulfate-Free Shampoo for color protection & salon-grade shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 9

NEW! Acidic Color Gloss Sulfate-Free Shampoo protects color & gives salon-grade shine for colored hair

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 10

NEW! Acidic Color Gloss Conditioner for color protection & salon-grade shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 11

NEW! Acidic Color Conditioner protects color & gives salon-grade shine for colored hair

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 12

NEW! Acidic Color Sulfate-Free Shampoo & Conditioner protects color & gives salon-grade shine for colored hair

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 13

NEW! Acidic Color Sulfate-Free Shampoo & Conditioner for long-lasting color vibrancy for up to 32 washes*

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 14

NEW! Acidic Color Gloss Heat Protection Leave-In Treatment locks in color & shields out damage from heat without covering shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 15

NEW! Acidic Color Gloss Heat Protection Leave-In Treatment locks in color and shields out damage from heat without covering shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG TEASER POST 1

The color care & shine regimen you've been waiting for is coming 12/1 at SalonCentric 🖤👀
xoxo – Redken

ACG TEASER POST 2

Your Shades EQ insurance is on it’s way. Finally, the color care Shades EQ deserves…launching 12/1 at SalonCentric.🖤👀

ACG TEASER POST 3

Your Shades EQ insurance is on it’s way. Finally, the color care Shades EQ deserves…launching 12/1 at SalonCentric.🖤👀