SOCIAL MEDIA RESOURCES & KITS

NATIONAL HAIR GLOSS DAY SHADES EQ VV CGL OILS

ALL SOFT MEGA CURLS ABC 5 MIN MASK HOLIDAY KITS ACG TEASER

ACIDIC COLOR GLOSS SABRINA CARPENTER

Hi Redken Family! Looking for social media assets for Redken’s latest launch? We’ve got you covered! Check out our recommended creative and copy below. These posts are only a suggestion, so feel free to create your own content or tweak the copy. We can’t wait to see what you post!

HOW TO DOWNLOAD ASSETS

Step 1: Hold image down and click save

Step 2: Copy recommended caption

Step 3: Open Instagram post the image from your camera roll and paste the caption. Feel free to add your own spin!

SABRINA CARPENTER POST 1

For a better bang, copy @SabrinaCarpenter’s haircare routine ✨💋

Redken’s Global Ambassador cares for her world-famous blonde with her favorite Redken system, Acidic Bonding Concentrate. Packed with hair science, ABC helps you achieve your boldest hair goals for a look that’s stronger, smoother, and more protected than ever before.

Are you ready for a better bang?

SABRINA CARPENTER POST 2

The @SabrinaCarpenter secret is out 💋✨

Get the look with Redken Shades EQ Gloss

SABRINA CARPENTER POST 3

Oh this? Just @sabrinacarpenter’s secret to gorgeous hair ✨

Ever since we revealed Sabrina’s staple haircare regimen, Acidic Bonding Concentrate, our bangs have never looked better 🖤

Ready to step into your strong ‘n’ smooth hair era with Acidic Bonding Concentrate?

COLOR GELS OILS POST 1

Don’t just cover grays, rejuvenate them with NEW Color Gels Oils 💛 With +78% more shine* and +30% more condition**, you get up to 100% gray coverage on every single shade– with NO ammonia. #ColorGelsOils now available at SalonCentric & State RDA.

*vs. uncolored hair

**vs. non-conditioning shampoo

COLOR GELS OILS POST 2

Don’t just cover grays, rejuvenate them with NEW Color Gels Oils with shine & condition 💛
💛 Up to 100% Gray Coverage
💛 Ammonia-Free
💛 Pro-Oxide Developer
💛 29 Shades & Counting…

#ColorGelsOils Now Available at SalonCentric & State RDA

COLOR GELS OILS POST 3

Say goodbye to coarse, wiry grays, and hello to the NEW Color Gels Oils💛 With +78% more shine* and +30% more condition**, you get up to 100% gray coverage on every single shade– with NO ammonia.

*vs. uncolored hair

**vs. non-conditioning shampoo

COLOR GELS OILS POST 4

Calling all liquid color lovers🗣️ The NEW! #ColorGelsOils has hair adhesion technology for a no drip formula.

💛 With a bottle you can dramatically increase your speed of application.

💛 With a bowl & brush you can get that extra control you need for toughest of situations.

#ColorGelsOils Now Available at SalonCentric & State RDA

COLOR GELS OILS STORIES POST 1

COLOR GELS OILS STORIES POST 2

COLOR GELS OILS STORIES POST 3

COLOR GELS OILS STORIES POST 4

COLOR GELS OILS STORIES POST 5

All Soft Mega Curls ASSET 1

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

ALL SOFT MEGA CURLS ASSETS 2

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 3

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

TRY IT TODAY!

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 4

THE REVIEWS ARE IN!

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 5

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 6

SEE AND FEEL THE DIFFERENCE.

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 7

SEE AND FEEL THE DIFFERENCE.

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 8

SEE AND FEEL THE DIFFERENCE.

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 9

THE ALL SOFT MEGA CURL SILICONE AND SULFATE-FREE SHAMPOO IS FORMULATED WITH REDKEN’S NOURISHING COMPLEX COMBINED WITH INGREDIENTS LIKE ALOE VERA TO INCREASE HAIR MOISTURE AND MANAGEABILITY, RESULTING IN CURLS & COILS THAT LOOK AND FEEL HEALTHIER.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 10

THE ALL SOFT MEGA CURL CONDITIONER IS FORMULATED WITH 7% NOURISHING COMPLEX COMBINED WITH INGREDIENTS LIKE ALOE, CACTUS FLOWER EXTRACT, AND INCHA INCHI OIL TO INCREASE HAIR MOISTURE AND MANAGEABILITY, RESULTING IN CURLS & COILS THAT LOOK AND FEEL HEALTHIER.

#MEGACURLS

ALL SOFT MEGA CURLS ASSET 11

WITH THE ALL SOFT COLLECTION, DEEPLY MOISTURIZE HAIR OF ANY TEXTURE TO GET VISIBLE BOUNCE, SHINE, AND SOFTNESS.

USE ALL SOFT FOR LEVELS 1A – 2C AND ALL SOFT MEGA FOR LEVELS 3A-4C.

TRY IT TODAY!

#ALLSOFT #ALLSOFTMEGACURLS

ALL SOFT MEGA CURLS ASSET 12

SEE AND FEEL THE DIFFERENCE.

TRY REDKEN’S NEW ALL SOFT MEGA CURLS TO IMMEDIATELY MOISTURIZE CURLS AND COILS FOR VISIBLE DEFINITION, BOUNCE, AND SHINE.

#MEGACURLS

ABC BACKBAR SOCIAL KIT

(MOISTURE CONCENTRATE, PROTEIN, PH SEALER)

ABC BACKBAR POST 1

THE PROTEIN IS BACK!

Only with the Acidic Bonding Concentrate Backbar System

#AcidicBondingConcentrate

ABC BACKBAR POST 2

THE PROTEIN IS BACK!

Only with the Acidic Bonding Concentrate Backbar System

#AcidicBondingConcentrate

ABC BACKBAR POST 3

THE PROTEIN IS BACK!

Only with the Acidic Bonding Concentrate Backbar System

#AcidicBondingConcentrate

ABC BACKBAR STORY 1

ABC BACKBAR STORY 2

ABC BACKBAR STORY 3

VOLUME MAXIMIZER POST 1

NEW! The ultra-lightweight Volume Maximizer spray is designed to provide weightless definition and volume💚☁️👀

#maxvolume
#stylesustainably

VOLUME MAXIMIZER POST 2

NEW! The ultra-lightweight Volume Maximizer spray is designed to provide weightless definition and volume💚☁️

Try it today!

#maxvolume
#stylesustainably

VOLUME MAXIMIZER POST 3

NEW! The ultra-lightweight Volume Maximizer spray is designed to provide weightless definition and volume💚☁️

Try it today!

#maxvolume
#stylesustainably

VOLUME MAXIMIZER POST 4

NEW! The ultra-lightweight Volume Maximizer spray is designed to provide weightless definition and volume💚☁️

Apply to damp hair and style away!

#maxvolume
#stylesustainably

VOLUME MAXIMIZER POST 5

NEW! The ultra-lightweight Volume Maximizer spray is designed to provide weightless definition and volume💚☁️

Try it today!

#maxvolume
#stylesustainably

VOLUME MAXIMIZER POST 6

NEW! The ultra-lightweight Volume Maximizer spray is designed to provide weightless definition and volume💚☁️

Apply to damp hair and style away!

#maxvolume
#stylesustainably

VOLUME MAXIMIZER POST 7

ABC 5 MIN MASK POST 1

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 2

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 3

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 4

UNMASK THE NEWEST INNOVATION.

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗

Try it today!

#acidicbondingconcentrate
5minmask

ABC 5 MIN MASK POST 5

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 6

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 7

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 8

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 9

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 10

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 11

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

Styled By You 1

Powered by Science, Styled by you!🔬🖤
Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently

Styled By You 2

Powered by Science, Styled by you!🔬🖤
Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently

Styled By You 3

Powered by Science, Styled by you!🔬🖤
Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently

Styled By You 4

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Styled By You 5

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Styled By You 6

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Styled By You 7

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Full Volume Mousse 1

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 2

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 3

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 4

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 5

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

ACIDIC PROTEIN AMINO CONCENTRATE POST 1

Back in stock & better than ever! Acidic Protein Amino Concentrate returns to SalonCentric in new, easier to use packaging with 2.5x more product & 20% savings!

Try it at your backbar today!
#AcidicProteinAminoConcentrate
#AcidicBondingConcentrate

ACIDIC PROTEIN AMINO CONCENTRATE POST 2

Maximize nourishment, strength repair and ultimate shine for your clients with damaged hair. Provide your guests with customizable backbar services with Redken’s Professional Strength Concentrates!

Try it today!
#AcidicProteinAminoConcentrate
#AcidicBondingConcentrate

ACIDIC PROTEIN AMINO CONCENTRATE POST 3

Maximize nourishment, strength repair and ultimate shine for your clients with damaged hair. Provide your guests with customizable backbar services and visibly reduce one year of surface damage with a single treatment* with Redken’s Professional Strength Concentrates!

Try it today!
#AcidicProteinAminoConcentrate
#AcidicBondingConcentrate

*using full Acidic Concentrates regimen.

ACIDIC PROTEIN AMINO CONCENTRATE POST 4

New and improved! Redken’s favorite backbar treatment: Acidic Protein Amino Concentrate with 100% post-consumer recycled materials and a vegan, stronger formula for stronger results.

Try it today!
#AcidicProteinAminoConcentrate
#AcidicBondingConcentrate

ACIDIC PROTEIN AMINO CONCENTRATE POST 5

Maximize nourishment, strength repair and ultimate shine for your clients with damaged hair. Provide your guests with customizable backbar services with Redken’s Professional Strength Concentrates!

Try it today!
#AcidicProteinAminoConcentrate
#AcidicBondingConcentrate

*using full Acidic Concentrates regimen.

ACG POST 1

NEW! Revolutionary salon-inspired glossing range that extends color, conditioning, & salon-like shine – Acidic Color Gloss

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 2

NEW! Revolutionary salon-inspired glossing range that extends color, conditioning, & salon-like shine – Acidic Color Gloss

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 3

NEW! Revolutionary salon-inspired glossing range that extends color, conditioning, & salon-like shine – Acidic Color Gloss

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 4

Ignite your inner shine with NEW! Acidic Color Gloss! Try our full range for color vibrancy and glass-like shine in between salon visits

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 5

Ignite your inner shine with NEW! Acidic Color Gloss! Try our full range for color vibrancy and glass-like shine in between salon visits

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 6

NEW! Acidic Color Gloss is powered by science to give you lasting vibrant color, glass-like shine, and ultra-conditioned hair!

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 7

NEW! Acidic Color Gloss, with patent pending technology, is powered by science to give you lasting vibrant color, glass-like shine, and ultra-conditioned hair!

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 8

NEW! Acidic Color Gloss Sulfate-Free Shampoo for color protection & salon-grade shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 9

NEW! Acidic Color Gloss Sulfate-Free Shampoo protects color & gives salon-grade shine for colored hair

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 10

NEW! Acidic Color Gloss Conditioner for color protection & salon-grade shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 11

NEW! Acidic Color Conditioner protects color & gives salon-grade shine for colored hair

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 12

NEW! Acidic Color Sulfate-Free Shampoo & Conditioner protects color & gives salon-grade shine for colored hair

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 13

NEW! Acidic Color Sulfate-Free Shampoo & Conditioner for long-lasting color vibrancy for up to 32 washes*

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 14

NEW! Acidic Color Gloss Heat Protection Leave-In Treatment locks in color & shields out damage from heat without covering shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 15

NEW! Acidic Color Gloss Heat Protection Leave-In Treatment locks in color and shields out damage from heat without covering shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG TREATMENT (STORES) POST 1

DULL HAIR DAYS ARE DONE.
NEW! Acidic Color Gloss Activated Glass Gloss Treatment, our first at-home salon-grade glossing treatment for glass-like shine

Try it today!
#salonshine
#GlassGlossTreatment
#ACG #AcidicColorGloss

ACG TREATMENT (STORES) POST 2

DULL HAIR DAYS ARE DONE.
NEW! Acidic Color Gloss Activated Glass Gloss Treatment, our first at-home salon-grade glossing treatment for intense, molecular-level shine

Try it today!
#salonshine
#GlassGlossTreatment
#ACG #AcidicColorGloss

ACG TREATMENT (STORES) POST 3

IGNITE YOUR INNER SHINE
NEW! Acidic Color Gloss Activated Glass Gloss Treatment, our first at-home salon-grade glossing treatment for glass-like shine

Try it today!
#salonshine
#GlassGlossTreatment
#ACG #AcidicColorGloss

ACG TREATMENT (STORES) POST 4

IGNITE YOUR INNER SHINE
NEW! Acidic Color Gloss Activated Glass Gloss Treatment, our first at-home salon-grade glossing treatment for intense, molecular-level shine

Try it today!
#salonshine
#GlassGlossTreatment
#ACG #AcidicColorGloss

ACG TREATMENT (STORES) POST 5

DULL HAIR DAYS ARE DONE.
NEW! Acidic Color Gloss Activated Glass Gloss Treatment, our first at-home salon-grade glossing treatment for glass-like shine

Try it today!
#salonshine
#GlassGlossTreatment
#ACG #AcidicColorGloss

ACG TREATMENT (STORES) POST 6

DULL HAIR DAYS ARE DONE.
NEW! Acidic Color Gloss Activated Glass Gloss Treatment, our first at-home salon-grade glossing treatment for intense, molecular-level shine

Try it today!
#salonshine
#GlassGlossTreatment
#ACG #AcidicColorGloss

ACG TREATMENT (PROS) POST 1

Your Shades EQ Insurance! NEW! Acidic Color Gloss is a salon-inspired glossing range for lasting color & revolutionary shine.

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG TREATMENT (PROS) POST 2

Your Shades EQ Insurance! NEW! Acidic Color Gloss is a salon-inspired glossing range for lasting color & revolutionary shine.

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG TREATMENT (PROS) POST 3

Ignite your Shades EQ Shine with NEW! Acidic Color Gloss! Try our full range to give clients color vibrancy and glass-like shine in between visits

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG TREATMENT (PROS) POST 4

Ignite your Shades EQ Shine with NEW! Acidic Color Gloss! Try our full range to give clients color vibrancy and glass-like shine in between visits

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG TREATMENT (PROS) POST 5

IGNITE YOUR SHADES EQ SHINE
NEW! Acidic Color Gloss Activated Glass Gloss Treatment, our first at-home salon-grade glossing treatment, to give clients glass-like shine

Try it today!
#salonshine
#GlassGlossTreatment
#ACG
#AcidicColorGloss

ACG TREATMENT (PROS) POST 6

IGNITE YOUR SHADES EQ SHINE
NEW! Acidic Color Gloss Activated Glass Gloss Treatment, our first at-home salon-grade glossing treatment, to give clients glass-like shine

Try it today!
#salonshine
#GlassGlossTreatment
#ACG
#AcidicColorGloss

ACG TREATMENT (PROS) POST 7

NEW! Acidic Color Gloss is powered by science to give clients lasting vibrant color, glass-like shine, and ultra-conditioned hair!

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG TREATMENT (PROS) POST 8

NEW! Acidic Color Gloss’s acidic shine complex infuses hair with shine while maintaining a healthy pH for color vibrancy

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG TEASER POST 1

The color care & shine regimen you've been waiting for is coming 12/1 at SalonCentric 🖤👀
xoxo – Redken

ACG TEASER POST 2

Your Shades EQ insurance is on it’s way. Finally, the color care Shades EQ deserves…launching 12/1 at SalonCentric.🖤👀

ACG TEASER POST 3

Your Shades EQ insurance is on it’s way. Finally, the color care Shades EQ deserves…launching 12/1 at SalonCentric.🖤👀