SOCIAL MEDIA RESOURCES & KITS

ALL SOFT ARGAN-6 OIL GLOSS DAY SYMPOSIUM

SKYLIGHT BLONDES SHADES EQ LOOKBOOK NATIONAL HAIR GLOSS DAY

ABC 5 MIN MASK SABRINA CARPENTER ABC 24/7 NIGHT & DAY SERUM

NAKED GLOSS ACIDIC COLOR GLOSS GLOSS-IN-MASK

Hi Redken Family! Looking for social media assets for Redken’s latest launch? We’ve got you covered! Check out our recommended creative and copy below. These posts are only a suggestion, so feel free to create your own content or tweak the copy. We can’t wait to see what you post!

HOW TO DOWNLOAD ASSETS

Step 1: Hold image down and click save

Step 2: Copy recommended caption

Step 3: Open Instagram post the image from your camera roll and paste the caption. Feel free to add your own spin!

Acidic Color Gloss Gloss-In-Mask Post 1

Introducing a new Redken era: EMPIRE STATE OF SHINE!

New Acidic Color Gloss Gloss-In-Mask, coming soon.

Acidic Color Gloss Gloss-In-Mask Post 2

Your new favorite hair mask is finally here!

NEW! Acidic Color Gloss Gloss-In-Mask

Introducing the newest addition to the Acidic Color Gloss range, Gloss-In-Mask: High shine of a gloss, deep hydration of a mask for color vibrancy in 1-minute.

#GlossInMask #AcidicColorGloss #Redken

Acidic Color Gloss Gloss-In-Mask Post 3

The mask that thinks it’s a gloss✨

NEW! Acidic Color Gloss Gloss-In-Mask

Introducing the newest addition to the Acidic Color Gloss range, Gloss-In-Mask: High shine of a gloss, deep hydration of a mask for color vibrancy in 1-minute.

#GlossInMask #AcidicColorGloss #Redken

Acidic Color Gloss Gloss-In-Mask Post 4

Weightless shine, powered by science. ✨ NEW Gloss-In-Mask.

Introducing the newest addition to the Acidic Color Gloss range: Gloss-In-Mask. High shine of a gloss, deep hydration of a mask for color vibrancy in 1-minute.

#GlossInMask #AcidicColorGloss #Redken

Acidic Color Gloss Gloss-In-Mask Post 5

Your go-to shine routine just got an exciting new addition with the NEW Gloss-In-Mask.✨

Introducing the newest addition to the Acidic Color Gloss range: Gloss-In-Mask. High shine of a gloss, deep hydration of a mask for color vibrancy in 1-minute.

#GlossInMask #AcidicColorGloss #Redken

Acidic Color Gloss Gloss-In-Mask Post 6

The results speak for themselves with the NEW! Acidic Color Gloss Gloss-In-Mask✨

Introducing the newest addition to the Acidic Color Gloss range: Gloss-In-Mask. Intense shine & weightless hydration.

#GlossInMask #AcidicColorGloss #Redken

Acidic Color Gloss Gloss-In-Mask Post 7

Experience weightless shine with NEW Gloss-In-Mask! (emoji)

This silicone-free formula, with ultra-acidic vinegar and glycerin, removes hair buildup while adding deep hydration and sealing in shine for moisturized, weightless and vibrant hair.

#GlossInMask #AcidicColorGloss #Redken

Acidic Color Gloss Gloss-In-Mask Post 8

NEW Acidic Color Gloss Gloss-In-Mask is suitable for ALL hair types, providing intense shine, deep hydration, and vibrant color in just 1-minute!

#GlossInMask #AcidicColorGloss #Redken

All Soft Argan-6 Oil Post 1

Are ready to have it all?

Your softest hair yet... coming soon.

All Soft Argan-6 Oil Post 2

Meet your hair's newest obsession: All Soft Argan-6 Oil✨

The multi-benefit oil for moisturized, softer hair.
#AllSoftOil #AllSoft #Redken

All Soft Argan-6 Oil Post 3

All the moisture. All the softness. None of the frizz✨

NEW! ALL SOFT ARGAN-6 OIL

Our multi-benefit hair oil for 13x more moisture and up to 3 days frizz reduction!
#AllSoftOil #AllSoft #Redken

All Soft Argan-6 Oil Post 4

Your go-to hair moisture routine just got an upgrade. Introducing the NEW All Soft Argan-6 Oil.✨

Achieve shiner, softer hair with the perfect finish to your moisture routine.
#AllSoftOil #AllSoft #Redken

All Soft Argan-6 Oil Post 5

Results your hair has been dreaming of with the NEW! ALL SOFT ARGAN-6 OIL ✨

13x more moisture and up to 3-day frizz reduction, because your hair deserves it.
#AllSoftOil #AllSoft #Redken

All Soft Argan-6 Oil Post 6

Softness, shine, and strength all-in-one✨

NEW! All Soft Argan-6 Oil deeply hydrates and smooths hair while enhancing softness for all hair types.

Is there anything she can't do?

#AllSoftOil #AllSoft #Redken

SYMPOSIUM POST 1

Get ready to learn, be inspired, and party in Las Vegas - Redken style. Save the date.🪩

#RedkenPro #Redken2026

REDKEN HAIR GLOSS DAY

Professional Facing Inspiration:
For Aug 3rd, Redken Hair Gloss Day, hairstylist facing your captions should celebrate Shades EQ as the ultimate glossing tool every stylist. This is a moment to drive SEQ awareness. Use language that speaks to shine, tone, refresh, and care- and highlight National Redken Hair Gloss Day.

Consumer Facing Inspiration:
Inspire clients to ask for Shades EQ! Highlight its unique benefit - "hair color that thinks it's a conditioner" - positioning it as a must-have service. Our goal: drive consumer demand to make Shades EQ the #1 requested salon service.

See all photo options below.

SHADES EQ SUPERIORITY

Professional Facing Inspiration:
This month, spotlight the gloss that built your that stylists rely on. It’s the #1 demi, the original gloss, and still unmatched in shine, tone, and care. Keep the message confident throughout your captions!

Consumer Facing Inspiration:
Inspire clients to ask for Shades EQ! Highlight its unique benefit - "hair color that thinks it's a conditioner" - positioning it as a must-have service. Our goal: drive consumer demand to make Shades EQ the #1 requested salon service.

SEE ALL PHOTO OPTIONS BELOW.

PEARL VINYL BLONDES POST 1

From the #1 demi-permanent color in the world, Shades EQ, comes… Pearl Vinyl Blondes! ✨

Four perfectly formulated Shades EQ shades to help you tone with confidence for natural-looking, neutralized blondes. No more guesswork, no more over-toning.

#New #RedkenPro #PearlVinylBlondes #ShadesEQ

PEARL VINYL BLONDES POST 2

Get ready for the most gorgeous blondes you've ever seen! NEW Pearl Vinyl Blondes from Shades EQ are here.

These four innovative shades come in two new families: Natural Pearl featuring 08NP Opal Shimmer and 010NP Pearlescent Luster, Natural Violet featuring 08NV Lavender Jewel and 010NV Iconic Lilac.

Prepare to revolutionize your blonde toning game.

#New #RedkenPro #PearlVinylBlondes #ShadesEQ

PEARL VINYL BLONDES POST 3

Step up your blonde game with Pearl Vinyl Blondes. ✨ Precision toning for the ultimate on-trend blonde

Pearl Vinyl Blonde #RedkenRecipe:

Zone 1: 010NV + 000 Clear

Zones 2 & 3: 08NV

Four perfectly formulated Shades EQ shades to help you tone with confidence for natural-looking, neutralized blondes

#New #RedkenPro #PearlVinylBlondes #ShadesEQ

PEARL VINYL BLONDES POST 4

✨ The Money Piece, Elevated. ✨ Achieve this personalized, dimensional blonde with new Pearl Vinyl Blondes from Shades EQ.

Pearlescent Blonde #RedkenRecipe:

All Zones: 08NP

Face Frame: 010NP

#New #RedkenPro #PearlVinylBlondes #PearlescentBlonde #ShadesEQ

PEARL VINYL BLONDES POST 5

✨ Rich, Dimensional, Luxurious. ✨ Introducing the Jeweled Blonde trend, created with new Pearl Vinyl Blondes from Shades EQ.

Jeweled Blonde #RedkenRecipe:

Zone 1: 07N

Zone 2-3: 08NV

Face Frame: 010NV

#New #RedkenPro #PearlVinylBlondes #JeweledBlonde #ShadesEQ

PEARL VINYL BLONDES POST 6

Created with Redken Ambassadors

NEW Pearl Vinyl Blondes. ✨ Tone With Confidence for perfectly natural-looking, neutralized blondes.

#New #RedkenPro #PearlVinylBlondes #ShadesEQ

PEARL VINYL BLONDES STORY POST 1

PEARL VINYL BLONDES STORY POST 2

SABRINA CARPENTER POST 1

For a better bang, copy @SabrinaCarpenter’s haircare routine ✨💋

Redken’s Global Ambassador cares for her world-famous blonde with her favorite Redken system, Acidic Bonding Concentrate. Packed with hair science, ABC helps you achieve your boldest hair goals for a look that’s stronger, smoother, and more protected than ever before.

Are you ready for a better bang?

SABRINA CARPENTER POST 2

The @SabrinaCarpenter secret is out 💋✨

Get the look with Redken Shades EQ Gloss

SABRINA CARPENTER POST 3

Oh this? Just @sabrinacarpenter’s secret to gorgeous hair ✨

Ever since we revealed Sabrina’s staple haircare regimen, Acidic Bonding Concentrate, our bangs have never looked better 🖤

Ready to step into your strong ‘n’ smooth hair era with Acidic Bonding Concentrate?

ABC 24/7 SERUM POST 1

Repair that pulls an all nighter so you don't have to.

New Acidic Bonding Concentrate 24/7 Night & Day Serum, coming soon.

ABC 24/7 SERUM POST 2

Your go-to serum is finally here!

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #ABC247 #Redken

ABC 24/7 SERUM POST 3

Repair that never sleeps ✨

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #ABC247 #Redken

ABC 24/7 SERUM POST 4

The serum that will take you from day to night 💫

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 24/7 SERUM POST 5

24/7 Strength Repair Routine✨

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 24/7 SERUM POST 6

A serum that goes 7 layers deep✨

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 24/7 SERUM POST 7

92% agree hair looks + feels healthy after 24 hours.

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 24/7 SERUM POST 8

Now featuring Acidic Bonding Concentrate 24/7 Serum

✨One use will change your hair✨

Introducing the new serum that combats daily damage with the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 24/7 SERUM POST 9

Beauty sleep for your hair...no matter how late you're working 💋

Introducing the new Acidic Bonding Concentrate 24/7 Night & Day serum that combats daily damage. #Redken #ABC247

ABC 24/7 SERUM POST 10

Beauty sleep for your hair...no matter how late you're working 💋

Introducing the 1st bonding serum for 24/7 repair. #Redken #ABC247

ABC 5 MIN MASK POST 1

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 2

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 3

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 4

UNMASK THE NEWEST INNOVATION.

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗

Try it today!

#acidicbondingconcentrate
5minmask

ABC 5 MIN MASK POST 5

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 6

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 7

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 8

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 9

NEW! The 1st liquid mask formula that provides intense hydration and deep bond repair💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 10

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

ABC 5 MIN MASK POST 11

NEW! The 1st liquid mask formula that quickly melts into hair for intense moisture, detangling, and shine 💗

Try it today!

#acidicbondingconcentrate
#5minmask

Styled By You 1

Powered by Science, Styled by you!🔬🖤
Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently

Styled By You 2

Powered by Science, Styled by you!🔬🖤
Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently

Styled By You 3

Powered by Science, Styled by you!🔬🖤
Visit the SC app to learn more about how to power up your styling game.
#RedkenStyleConfidently

Styled By You 4

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Styled By You 5

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Styled By You 6

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Styled By You 7

Powered by Science, Styled by you!🔬🖤
Visit the SC app to get the full how-to and learn how to power up your styling game.
#RedkenStyleConfidently

Full Volume Mousse 1

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 2

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 3

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 4

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

Full Volume Mousse 5

All over volume, All over soft! 💚
The weight is over – Volume Mousse is here.
#FullVolumeMousse
#Redken

ACG POST 1

NEW! Revolutionary salon-inspired glossing range that extends color, conditioning, & salon-like shine – Acidic Color Gloss

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 2

NEW! Revolutionary salon-inspired glossing range that extends color, conditioning, & salon-like shine – Acidic Color Gloss

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 3

NEW! Revolutionary salon-inspired glossing range that extends color, conditioning, & salon-like shine – Acidic Color Gloss

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 4

Ignite your inner shine with NEW! Acidic Color Gloss! Try our full range for color vibrancy and glass-like shine in between salon visits

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 5

Ignite your inner shine with NEW! Acidic Color Gloss! Try our full range for color vibrancy and glass-like shine in between salon visits

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 6

NEW! Acidic Color Gloss is powered by science to give you lasting vibrant color, glass-like shine, and ultra-conditioned hair!

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 7

NEW! Acidic Color Gloss, with patent pending technology, is powered by science to give you lasting vibrant color, glass-like shine, and ultra-conditioned hair!

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 8

NEW! Acidic Color Gloss Sulfate-Free Shampoo for color protection & salon-grade shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 9

NEW! Acidic Color Gloss Sulfate-Free Shampoo protects color & gives salon-grade shine for colored hair

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 10

NEW! Acidic Color Gloss Conditioner for color protection & salon-grade shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 11

NEW! Acidic Color Conditioner protects color & gives salon-grade shine for colored hair

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 12

NEW! Acidic Color Sulfate-Free Shampoo & Conditioner protects color & gives salon-grade shine for colored hair

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 13

NEW! Acidic Color Sulfate-Free Shampoo & Conditioner for long-lasting color vibrancy for up to 32 washes*

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 14

NEW! Acidic Color Gloss Heat Protection Leave-In Treatment locks in color & shields out damage from heat without covering shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG POST 15

NEW! Acidic Color Gloss Heat Protection Leave-In Treatment locks in color and shields out damage from heat without covering shine

Try it today!
#AcidicColorGloss
#ACG
#salonshine

ACG TEASER POST 1

The color care & shine regimen you've been waiting for is coming 12/1 at SalonCentric 🖤👀
xoxo – Redken

ACG TEASER POST 2

Your Shades EQ insurance is on it’s way. Finally, the color care Shades EQ deserves…launching 12/1 at SalonCentric.🖤👀

ACG TEASER POST 3

Your Shades EQ insurance is on it’s way. Finally, the color care Shades EQ deserves…launching 12/1 at SalonCentric.🖤👀