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Shades EQ

Shades EQ

Shades EQ™ Cover Plus

Demi-Permanent Brightening Conditioning Color Cream

Average rating includes incentivized reviews

A demi-permanent brightening conditioning color cream, featuring a no-ammonia formula of 100% oxidative dyes for up to 75% gray coverage.

DETAILS

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

No-ammonia formula
100% oxidative dyes provide maximum longevity
Has a rich cream consistency for more precise techniques, including lowlighting and color blocking
Provides up to 75% gray coverage with demi-permanent results
Has a subtle brightening effect for more visible reflect

UP TO 1 - 11/2 levels of lift

Offers maximum vibrancy with highly reflective shades

AWARDS:
Launchpad 2014 Reader's Choice Award Best Demi-Permanent Haircolor

HOW TO USE

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

Mix in a 1:1 ratio with 10 or 20 vol. Pro-oxide Cream Developer. May be applied with a bowl and brush or bottle. Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade. Process at room temperature for 20 minutes. Follow with Color Extend Shampoo and Conditioner.

NOTE: Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit.

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