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Introducing Redken Global Ambassador Sabrina Carpenter

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The singer and actress took the world by storm this year, releasing not one, but two, undisputed songs of the summer. Her singles “Espresso” and “Please Please Please” reached #1 on the Spotify global chart and #1 on the Billboard Hot 100 chart, respectively. Her much-anticipated album, Short n’ Sweet was one of the biggest global debuts of 2024, while her already sold-out global tour begins September 23rd.

"Beauty and especially my hair is a big part of my identity..." says Carpenter. The destined collaboration was born and bred in the salon throughout Sabrina's rise to fame - she has been a longtime lover of the esteemed professional haircare brand, attributing her signature blonde exclusively to Redken's Shades EQ, the #1 demi-permanent hair gloss worldwide. Sabrina's blonde bangs and bouncy style have captivated consumers around the globe, a trade secret her longtime hairstylist, Scott King, and colorist, Laurie Heaps, both credit to Redken.