Shades EQ's Acidic pH Formula
The acidic pH of Shades EQ is a conditioning formula for cuticle sealing, healthy-looking and feeling hair.
Many things can alter the pH of hair, including a lightening session. Shades EQ brings hair back into its natural acidic state, helping to avoid frizz, dryness, and damage.
Often Imitated, Never Replicated
Effective formulas that are pH balancing have been a part of Redken's DNA since it was founded in the 1960s. Today, Shades EQ is the #1 demi-permanent color in the world.*
*Kline's 2022 Professional Hair Color Market Research in 10 Countries
Healthy Hair Color, Backed By Science
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The Gloss That Does It All
No matter the hair type, color, texture, or history, the acidic, liquid demi-permanent formula of Shades EQ is for any client. And Shades EQ Bonder Inside's formula has a built-in bonder* to help tone and repair hair in one step.
*Bonding benefits apply exclusively to Bonder Inside Shades. Not applicable to Gloss varients.