DISCOVER THE 1001 BLONDES COLLECTION WITH SHADES EQ
BE A BLONDING STAR WITH OUR MOST ICONIC SHADES
Elevate your blonding expertise with Shades EQ - where creating the perfect blonde is not just a routine, it’s an art. From icy blonde, strawberry blonde, golden blonde and everything in between, Shades EQ has you covered.
Discover our must-have blonde shades, gain insights and techniques from top blonding authority, Philip Foresto, and bring your toning game to new heights.
THE ULTIMATE BLONDE COLLECTION
The Shades EQ 1001 Blondes collection features 28 existing shades to achieve any blonde and elevate your blonding expertise.
HOW TO USE THE SHADES EQ 1001 BLONDES COLLECTION
Shades EQ’s 1001 Blondes shades can be used in multiple ways. They can be used on natural blonde hair, previously color-treated blonde hair, and/or pre-lightened blonde hair to minimize warmth, to neutralize, or to enhance natural tones. They can also be used for overall blonde transformations in highlighting and/or double process services.
MASTERING YOUR BLONDE TEXTURE GAME
GOLD RUSH
Starting level: Natural level 5
LIGHTENER FORMULA
- 2 scoops (30g) Flash Lift Power 9 Bonder Inside
- 1.5 oz. (45ml) 20 Vol Pro-oxide Cream Developer
SHADES EQ FORMULA
- 1 oz. (30ml) Shades EQ Gloss 09V Platinum Ice
- 1 oz. (30ml) Pro-oxide Cream Developer
DISCOVER PHILIP FORESTO’S SIGNATURE 1001 BLONDES FORMULAS
Owner of SALON ICON in the heart of Nashville on Music Row, Philip has traveled the world teaching classes on his signature balayage technique, Expensive Hair.
In partnership with Philip, Redken has created three 1001 Blondes techniques that will help you achieve dimensional blonding with beautifully toned results.
GLAMOUR GLOW
BEST FOR: Creating soft and natural gradation of lightness towards mid lengths and ends.
STARTING LEVEL: Natural Level 6 with previous balayage
LIGHTENER FORMULA 1
• 2 scoops (30g) Flash Lift Power 9 Bonder Inside
• 1.5 oz. (45ml) 30 Vol Pro-oxide Cream Developer
LIGHTENER FORMULA 2
• 2 scoops (30g) Flash Lift Bonder Inside
• 1.5 oz. (45ml) 10 Vol Pro-oxide Cream Developer
ZONE 1
• 1 oz. (30ml) Shades EQ Gloss 07N Mirage
• 1 oz. (30ml) Shades EQ Processing Solution
ZONES 2 & 3
• 0.3 oz. (10ml) Shades EQ Bonder Inside 010VG Baby
• 0.3 oz. (10ml) Shades EQ Bonder Inside 010VV Lavender Ice
• 1.3 oz. (40ml) Shades EQ Bonder Inside 000 Crystal Clear
• 2 oz. (60ml) Shades EQ Processing Solution
GOLDEN LIGHTS
GOLDEN LIGHTS
Babylights + Global Gloss
BEST FOR: Creating high impact blondes with fine sections for maximum lightness.
STARTING LEVEL: Natural level 6 with previous balayage
LIGHTENER FORMULA
- 2 scoops (30g) Flash Lift Power 9 Bonder Inside
- 1.5 oz. (45ml) 20 Vol Pro-oxide Cream Developer
ZONE 1
- 1 oz. (30ml) Shades EQ Gloss 07N Mirage
- 1 oz. (30ml) Shades EQ Processing Solution
ZONES 2 & 3
- 1 oz. (30ml) Shades EQ Bonder Inside 010G Lemon Icing
- 0.3 oz. (10ml) Shades EQ Bonder Inside 010NB Caramel Cloud
- 1.4 oz. (40ml) Shades EQ Processing Solution
SUNKISSED FACE-FRAME
SUNKISSED FACE-FRAME
Money Piece + Zone Toning
BEST FOR: Creating lightness that shapes and frames the face.
STARTING LEVEL: Natural level 7
LIGHTENER FORMULA
- 2 scoops (30g) Flash Lift Bonder Inside
- 1.5 oz. (45ml) 20 Vol Pro-oxide Cream Developer
GLOBAL GLOSS
- 1.5 oz. (45ml) Shades EQ Bonder Inside 010AA Butternut
- 0.3 oz. (10ml) Shades EQ Bonder Inside 07AA Turmeric
- 1.9 oz. (55ml) Shades EQ Processing Solution
FACE FRAMING
- 1 oz. (30ml) Shades EQ Bonder Inside 000 Crystal Clear
- 1 oz. (30ml) Shades EQ Processing Solution
TIP FROM PHILIP FORESTO TO ACHIEVE 1001 BLONDES
HOW DO YOU CHOOSE THE RIGHT SHADES EQ SHADES WHEN PERFORMING A BLONDE SERVICE?
“I think the most critical part of blonding is being able to determine the ideal shade for your client. What
tone will suit their skin best: warm or cool? If you’re unsure, a great tip is to look at your client’s jewelry. Do they wear more gold or silver? If they wear both, you can lean either way.”
Check out more blonde insights and tips from Philip Foresto in the 1001 Tech Guide.
BLONDE CLIENT CONSULTATION TIPS WITH PHILIP FORESTO
WHAT’S YOUR OPENING QUESTION IN A CONSULTATION?
“What kind of wine would you like? No, all jokes aside. You have to know your client first. You have to understand how to approach each consultation individually and customize it to that person in order to make a strong connection. The most important questions are 1) What do you like? and 2) What do you want to avoid seeing in your hair?”
WHEN AND HOW DO YOU DISCUSS PRICE WITH YOUR CLIENTS?
“I flag my prices in the beginning of our conversation so we don’t get too far into the consultation without them knowing. I’m very firm with my prices. I think that in this industry, one of the biggest challenges I’ve seen with hairstylists is that we overwork and under charge. I make it known up front and if it’s not suitable for them, we discuss other options.”
THE 1001 BLONDES COLLECTION
010AG Misty Beige, 010NB Caramel Cloud, 010NW Iced Pina, 010G Lemon Icing, 010WG Honey Gold, 010GRo Sparkling Wine, 010AA Butternut, 09VV Lilac Ice, 09AG Glossy Greige, 09GRo Blush Spritz, 07AG Smokey Beige, 07GRo Golden Fizz, 07AA Turmeric.
000 Crystal Clear, 010VV Lavender Ice, 010N Delicate Natural, 010GI Tahitian Sand, 09V Platinum Ice, 09N Café Au Lait, 010VG Baby.
09GI Hamptons, 09NB Irish Creme, 09NW Cream Soda, 08N Mojave, 08GI St. Barths, 08V Iridescent Quartz, 07N Mirage, 07NB Chestnut, 07NW Milk Tea.
BACKGROUNDS & TONAL BREAKDOWNS
Our 1001 Blondes collection is made up of existing shades across 12 Shades EQ families: Natural, Ash Gold, Neutral Brown Blonde, Violet Gold, Natural Warm, Gold Iridescent, Gold, Warm Gold, Auburn/Auburn Accent, Gold Rose, Violet, and Violet Violet.
NATURAL
With blue/violet reflects and brown to tan backgrounds, 010N Delicate Natural, 09N Café Au Lait, 08N Mojave, and 07N Mirage are best for neutralizing unwanted warmth.
ASH GOLD
With blue/gold reflects and brown to tan backgrounds, 010AG Misty Beige, 09AG Glossy Greige, and 07AG Smokey Beige are best for cool creamy tones that provide a smokey beige end result.
NEUTRAL BROWN BLONDE
With red/violet reflects and brown to tan backgrounds, 010NB Caramel Cloud, 09NB Irish Crème, and 07NB Chestnut are best for balancing beige tones.
VIOLET GOLD
With violet/gold reflects and a brown to tan background, 010VG Baby is best for iridescent blonde results with a soft gold finish.
NATURAL WARM
With gold reflects and brown to tan backgrounds, 010NW Iced Pina, 09NW Cream Soda, and 07NW Milk Tea are best for a subtle hint of warmth.
GOLD IRIDESCENT
With gold reflects and brown to tan backgrounds, 010GI Tahitian Sand, 09GI Hamptons, and 08GI St. Barths are best for cool golden tones with balanced iridescent tones.
GOLD
With a yellow reflect and a brown to tan background, 010G Lemon Icing is best for balanced, soft golden tones.
WARM GOLD
With yellow/orange reflects and a brown to tan background, 010WG Honey Gold is best for warm golden tones.
AUBURN/AUBURN ACCENT
With orange/red reflects and brown to tan backgrounds, 010AA Butternut and 07AA Turmeric are best for balanced warm orange tones.
GOLD ROSE
With gold/rose reflects and no background, 010GRo Sparkling Wine, 09GRo Blush Spritz, and 07GRo Golden Fizz are best for warm gold tones balanced with hints of rose.
VIOLET
With violet reflects and no background, 09V Platinum Ice and 08V Iridescent Quartz are best for diminishing yellow undertones.
VIOLET VIOLET
With violet/violet reflects and no background, 010VV Lavender Ice and 09VV Lilac Ice are best for diminishing yellow undertones for an icy result.
TIP FROM REDKEN: These shades are designed to perform at their best on natural blonde, previously color-treated blonde, and/or pre-lightened blonde hair that is the same level or lighter than the shade being used. As always, 000 Crystal Clear can be used on any level of hair for condition and shine without adding tone.
Visit the Asset Library to download the Tech Guide and more!
