Explore The Shades EQ Digital Lookbook
CLICK HERE to view the full Shades EQ Lookbook, complete with all formulas and services for the featured looks below.
From adding shine to color correcting and adding dimension, there countless ways to use our beloved Redken Shades EQ hair gloss and the brand new Shades EQ Bonder Inside. To highlight the endless possibilities, we created the new Shades EQ Digital Lookbook. The 2024 Lookbook features over 100 formulas and color transformations from Redken Artists, Ambassadors, and stylists like you, as well as tips to get the most out of the iconic pink bottle, and all the must-have services to add to your salon menus!
Each service is broken down by our favorite Shades EQ color palettes: Coppers, Dimensional Brunette, Natural Blonde and Cool Blonde. Read on for some of the featured results across a variety of hair types and textures.
COPPERS
From vibrant red to deep burgundy, the Coppers palette features a range of red hues on pre-lightened hair, darker hair, and a variety of textures to help you find the perfect shade of red for every client.
@ENVIED.ENDS GLOBAL GLOSS: Shades EQ Gloss 1 oz. 07C + 1 oz. 07CC + 2 oz. Shades EQ Processing Solution
MONEY PIECE: Shades EQ Gloss 1/4 oz. 09AA + 1/4 oz. 07C + 1/2 oz. Shades EQ Processing Solution
@HAIRBYLISAMATTHEWS GLOBAL GLOSS: Shades EQ Gloss 1 oz. 07CC + 1 oz. 08GI + 2 oz. Shades EQ Processing Solution
@HAIRBYLAQUITABURNETT GLOBAL GLOSS: Shades EQ Gloss 2 oz. 08C + 2 oz. Shades EQ Processing Solution
DIMENSIONAL BRUNETTE
Learn how to add depth and achieve Dimensional Brunette looks from warm chocolates to cool ash brown tones with our top formulas and tips.
@LIVE_LOVE_DOHAIR ZONE 1: Shades EQ Gloss 1/2 oz. 06ABn + 1/2 oz. 05N + 1 oz. Shades EQ Gloss-To-Gel Processing Solution
ZONES 2 & 3: Shades EQ Gloss 1 oz. 08V + 1 oz. 07NW + Shades EQ Bonder Inside 1 oz. 07NCh + 3 oz. Shades EQ Processing Solution
@MADEANDTAYLORED ZONE 1: Shades EQ Gloss 1/2 oz. 04M + 1/2 oz. 05N + 1 oz. Shades EQ Processing Solution
ZONES 2 & 3: Shades EQ Bonder Inside 1/2 oz. 07NCh + Shades EQ Gloss 1/2 oz. 08WG + 1 oz. Shades EQ Processing Solution
@HAIRBYAIRAYKUH GLOBAL GLOSS: Shades EQ Gloss 1 oz. 06T + 1 oz. 07V + 2 oz. Shades EQ Processing Solution
WARM BLONDE
Neutralize unwanted tones and blend your way to a warm, natural blonde color with zero brass with formulas from our Warm Blonde palette.
@BEEBLONDOR GLOBAL GLOSS: Shades EQ Gloss 1 oz. 09NB + Shades EQ Bonder Inside 1 oz. 09GI + 2 oz. Shades EQ Processing Solution
@CAITLYNCABANHAIR ZONE 1: Shades EQ Gloss 1/2 oz. 05N + 1/2 oz. 06N + 1 oz. Shades EQ Processing Solution
ZONES 2 & 3: Shades EQ Gloss 1/2 oz. 08N + 1/2 oz. 08GI + 1/2 oz. 08V + 1/2 oz. 07N + 2 oz. Shades EQ Processing Solution
LOWLIGHTS: Shades EQ Gloss 1/3 oz. 06N + 1/3 oz. 06NW + 1/3 oz. 05N + 1 oz. Shades EQ Processing Solution
@HAIRBYKENZIEK ZONE 1: Shades EQ Gloss 1/2 oz. 07NW + 1/2 oz. 07P + 1 oz. Shades EQ Processing Solution
ZONES 2 & 3: Shades EQ Bonder Inside 1/3 oz. 010NB + 1/3 oz. 010GI + Shades EQ Gloss 1/3 09AA + 1 oz. Shades EQ Processing Solution
COOL BLONDE
Perfect your platinum, icy blondes with our favorite formulas and services to keep your client's Cool Blonde toned and healthy.
@TAYGBEAUTY GLOBAL GLOSS: Shades EQ Bonder Inside 1 oz. 010NB + 1 oz. 09GI + 1 oz. 010P + 3 oz. Shades EQ Processing Solution
@DAKOTAJAMESHAIR ZONE 1: Shades EQ Gloss 1/2 oz. 07N + 1/2 oz. 07V + 1 oz. Shades EQ Processing Solution
ZONES 2 & 3: Shades EQ Bonder Inside 1 oz. 010P + 1 oz. 010VV + 1 oz. 010N + 3 oz. Shades EQ Processing Solution
@HAIRBYLISAMATHEWS GLOBAL GLOSS: Shades EQ Bonder Inside 1/2 oz. 010GRo + 1/2 oz. 010P + 1/2 oz. 09P + 1/2 010T + Cap full of 010VV + 2 oz. Shades EQ Processing Solution
Download The Full Shades EQ Lookbook For Formulas & More
DESKTOP USERS: Click button below to download the full Shades EQ Lookbook on The Redken Asset Library. Be sure to create a login to access.
How to Get a Shades EQ Swatchbook
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Looking for Redken Swatchbooks? There are a few ways to order:
1. REDEEM ON LEVEL LOYALTY: Visit levelloyaltyrewards.com to redeem points for your desired Redken Color Swatchbook.
2. PURCHASE A SWATCHBOOK ($50): Purchase on SalonCentric.com, order from a sales consultant, or place a special order from your local store
3. PURCHASE A REDKEN NEW USER KIT: For customers new to the Redken Color range, purchase a new user kit from SalonCentric and receive a coupon to redeem a Swatchbook of your choice on Level Loyalty. Welcome email with coupon arrives post-purchase.
For our Digital Swatchbook, download Redken Style Station App to compare swatches on your phones and tablets.
