This August 3rd, Redken proudly celebrates our 3nd annual National Hair Gloss Day! We know the root of beautiful, healthy hair lies with professionals, so we created this holiday to raise consumer awareness around the benefits of a professional Shades EQ Hair Gloss service. This holiday is the perfect opportunity to celebrate you, our loyal pros, and our beloved Shades EQ!
Our goal this National Hair Gloss day is to educate consumers on the versatile benefits of a Shades EQ Gloss. To do so, we're driving national media coverage to promote Shades EQ services, hosting, multi-city pop up salon events, and more all in hopes of getting consumers in your chair!
For our pros, we've got special offers below from Salon Centric as well as our 3nd annual Gloss Day Sweepstakes! Read on for more info and enter below for a chance to win a personal virtual session with a Redken Ambassador and the best of Redken products!
To help promote National Gloss Day, we've put together a social media kit complete with assets and copy to share on your social channels. Use these posts to raise customer awareness and drive more clients to your chair!
For updated salon service menus and in store merchandising, visit the Redken Asset Library Gloss Day kit.
Copper is having a moment and we have exactly what you need to keep your clients on trend all year long. Meet the latest Shades EQ Bonder Inside family, Copper Blondes! With three new shades in the Auburn/Auburn and Copper Red families, 010AA Butternut, 07AA Turmeric, and 09CR Summer Sunshine provide warm, dimensional results on all hair types. Click to learn more and see Copper Blondes in action!