UP YOUR GLOSS BOSS GAME WITH THE #1 DEMI IN THE WORLD*
REDKEN GLOSS DAY 2024
CELEBRATE 2024 GLOSS DAY all month long from August 3rd!
Celebrate Redken National Hair Gloss Day! August 3rd is the official Shades EQ national holiday, and we will be celebrating all August long. Keep reading to discover education opportunities, trend spotlights and inspirations, and a Shades EQ service menu to help bring Gloss Day to life in your salons!
WHAT IS IT?
In 2022, Redken established National Hair Gloss Day on August 3rd to raise awarness about the benefits of Shades EQ and professional hair gloss services. Having launched the ever-popular Shades EQ Gloss in 1980 – the No.1 Demi-Permanent Color in the U.S – Redken’s National Hair Gloss Day aims to educate and celebrate Shades EQ Gloss with stylists and clients alike.
For this year's 3rd annual Hair Gloss Day, we're making it all about the PRO! From in person media events and Shades EQ Education to our pro sweepstakes below, we're celebrating all month long!
ENTER OUR HAIR GLOSS DAY SWEEPSTAKES
GLOSS DAY EDUCATION
This August, there are numerous education opportunities for you to learn everything you need to know about Shades EQ! With various classes with many and a thriving online community, you can sharpen all your skills and exceed limitations as a successful stylist.
SHADES EQ GLOSS TONING PERFECTED
Class Description: Tired of using the same few formulas? This class will expand your creativity with insider tips, customized formulas, and application techniques. Learn how to use Shades EQ Gloss to tone, correct, and refresh with confidence on clients of all levels.
Experience Level: Essential
Cost: FREE
REDKEN SHADES EQ GLOSS: PRODUCT KNOWLEDGE
Class Description: This class is designed to provide an in depth understanding of all the great benefits Shades EQ brings to the table! This easy to use, ammonia-free, deposit-only hair color provides the versatility to refresh, tone, enhance, add shine, and blend gray. Shades EQ offers it all!
Experience Level: Essential
Cost: FREE
GLOSS BOSS: NEXT LEVEL TAILORED TONING
Advanced Formulation and Customized Toning
Class Description: Tailor and customize all of your Shades EQ formulations for your guests! This Shades EQ Advanced Formulation Program will teach advanced glazing, refreshing, filling, and glossing service formulas to expand your creativity. Don't miss this live in-person event: Gloss like a Boss!
Experience Level: Experienced
Cost: $85 or LEVEL Loyalty Points
GLOSS BOSS: FOR THE LOVE OF LIQUIDS
Class Description: If you love Shades EQ, imagine the endless possibilities you can create with Redken's Shades EQ, Color Gels Oils and Color Gels 10-Minute Haircolor. Learn creative liquid haircolor techniques to inspire you to 'Gloss Like A Boss'. Gain business building tips to elevate your service menus and increase revenue. FREE REDKEN GIFT INCLUDED $100+ VALUE
Experience Level: Essential
Cost: $65
GLOSS DAY TRENDS
Check out the hottest trends of the year so far! And with the versatility of Shades EQ, discover some of the many ways these trends can be brought to life.
GLOSS DAY SERVICE MENU
Browse the menu of services and offerings from Redken 5th Avenue NYC and explore the opportunities provided for hair rejuvenation and refreshment.
GLOSS DAY OFFER
All products are not available in all areas. While supplies last. Prices may vary by market and SalonCentric franchise locations. Exclusions and restrictions apply.
*BASED ON KLINE 2022 SALON HAIR CARE
