Product
The Redken Team | 01/14/2025
TOPICS:
Meet Redken's New ABC 24/7 Night & Day Serum
Meet Redken’s New ABC 24/7 Night & Day Serum
Introducing Redken’s 24/7 Night & Day Serum—the newest addition to the Acidic Bonding Concentrate line, and the first bonding serum for around-the-clock hair repair.
Redken's Acidic Bonding Concentrate 24/7 Night & Day Serum is a versatile hair treatment designed to repair and strengthen damaged hair all day long. Formulated with 7% Bonding Care Complex, citric acid, polyglutamic acid, and squalene, the serum penetrates deep into the hair to provide continuous repair and protection.
Redken's Acidic Bonding Concentrate 24/7 Night & Day Serum is a versatile hair treatment designed to repair and strengthen damaged hair all day long. Formulated with 7% Bonding Care Complex, citric acid, polyglutamic acid, and squalene, the serum penetrates deep into the hair to provide continuous repair and protection.
KEY BENEFITS
- 9x stronger hair.**
- Reduce breakage by 89%, promoting healthier hair.
- 92% agree hair looks + feels healthy after 24hours
**based on consumer test results, system of ABC shampoo, conditioner, and serum
How To Use
Apply generously to clean, damp or dry hair, focusing on mid-lengths to ends for bond repair and hydration. Can also be applied as needed for instant frizz reduction, conditioning, and shine. Do not rinse.
.jpg?w=961&rev=1687b4ff23074ece8667608319ec81ba&hash=11E8E5FC1FE9F73E6407D6DF2900C8DF)
Celebrities like Sabrina Carpenter are already loving Redken’s 24/7 Night & Day Serum—it’s an easy addition to the singer’s jampacked schedule. “When it comes to haircare, I want products that work just as late as I do – if not later,” Carpenter says. “Redken’s Acidic Bonding Concentrate 24/7 Night and Day Serum works around the clock to strengthen hair and fight daily damage,” she adds. “Overnight care…that’s like beauty sleep for your hair.”
Scott King, Redken ambassador and celebrity hairstylist, is an equally big fan. “As a hairstylist, I'm always looking for products that deliver real results, and Redken's Acidic Bonding Concentrate 24/7 Night & Day Serum is a game-changer,” King says. “It's like a reset button for hair, especially for clients like Sabrina who are constantly switching up their looks with color and heat styling. This serum strengthens and rebuilds bonds from the inside out, so hair looks and feels healthier, smoother, and shinier,” he says. “It has overnight bond repair, so she can keep working on her hair goals—even while she's sleeping!“
The 24/7 Night & Day Serum is suitable for clients of all hair types, textures and patterns looking for bond repair that works around the clock. Upon waking, this product leaves hair shiny, manageable, revived, and hydrated. Plus, these benefits last up to 72-hrs. Want extra repair? Use Redken ABC Shampoo and Conditioner with 24/7 Serum for optimal results!
The 24/7 Night & Day Serum is suitable for clients of all hair types, textures and patterns looking for bond repair that works around the clock. Upon waking, this product leaves hair shiny, manageable, revived, and hydrated. Plus, these benefits last up to 72-hrs. Want extra repair? Use Redken ABC Shampoo and Conditioner with 24/7 Serum for optimal results!