>
Product
The Redken Team | 02/28/2025 TOPICS:

Cherry Vinyl: The Trending Shades EQ Hair Gloss to Elevate Your Service Menu

Redken 2025 Cherry Vinyl Article Banner

MEET THE UNSTOPPABLE REDS COLLECTION

Redken is thrilled to announce the release of the Shades EQ Unstoppable Reds collection! Learn more about the new 24 shades across our red and coppers portfolio from Redken Ambassador and Reds Expert Rachel Redd.

 
 

OFFER THIS NEW REDKEN RECIPE WITH OUR STEP BY STEP GUIDE

Get ready to turn heads with Cherry Vinyl Red, the hottest new hair color trend taking the industry by storm. This rich, saturated red, inspired by the glossy shine of a freshly pressed record, was unveiled on your favorite R&B singers by celebrity hairstylist Jacob Aaron Dillon during music’s biggest night and seen by over 127 Million viewers during the halftime show at the Big Game by Devante Turnbull. It's the must-have look your clients will crave. Elevate your color services and give your clients celebrity-status hair with the power of Shades EQ Gloss, the #1 demi-permanent gloss in the world.* 

WHAT IS CHERRY VINYL RED?

Cherry Vinyl Red is Redken’s twist on cherry red hair, but with edge! Delivering vibrant, dimensional color with a mirror-like shine, you can achieve this captivating red-violet look with Shades EQ Gloss new Unstoppable Reds collection. It's the perfect way to give clients a show-stopping result that lasts.

WHY SHADES EQ GLOSS FOR CHERRY VINYL RED?

Redken Cherry Vinyl Article Look 1
Redken Cherry Vinyl Article Look 2
Redken Cherry Vinyl Article Look 3

Shades EQ and the new Unstoppable Reds collection is the ultimate tool for creating the Cherry Vinyl hair color trend. Here's why: 

  • HIGH-POWERED VIBRANCY: Our new & improved Shades EQ Reds, powered by Pure- Red² technology, lock color in the cuticle for day 1 reds, wash after wash.** 
  • HIGH-TENACITY FORMULAS: Advanced dye calibration for true-to-tone, long-lasting reds. 
  • PROVEN PERFORMANCE: Shades EQ is the #1 demi in the world* for a reason! It visibly reverses damage in just one use,*** addressing roughness, frizz, dryness, and dullness. 
  • HEALTHY-LOOKING HAIR: Shades EQ's acidic pH respects the hair's integrity, leaving it feeling healthy and shiny. 
  • VERSATILITY: Perfect for all hair types and textures. 

 

EXPAND YOUR RED HOT OFFERINGS: Get inspired by A-list looks and learn how to create a variety of trending red shades with Shades EQ, giving your bleach and tone clients a spectrum of vibrant, head-turning options. 
Redken Cherry Vinyl Red Article Service Look 1
Redken Cherry Vinyl Red Article Service Look 2
Redken Cherry Vinyl Red Article Service Look 3

REDKEN RECIPE: CHERRY VINYL RED

Redken Cherry Vinyl Red Article Redken Recipe
See More Redken Recipes

MODEL STARTING LEVEL: NATURAL LEVEL 4

LIGHTENING FORMULA

SHADES EQ FORMULA 1

SHADES EQ FORMULA 2

MASTER THE CHERRY VINYL TECHNIQUE: A STEP-BY-STEP GUIDE

Redken Cherry Vinyl Red Article Section Image 1
Redken Cherry Vinyl Red Article Section Image 2
Redken Cherry Vinyl Red Article Section Image 3

SECTIONING

Separate the front from the back with a vertical parting from the top of the head to the top of the ear. Repeat on the opposite side. Divide the back equally with a vertical parting from the top of the head to the center. 

LIGHTENING APPLICATION

STEP 1
Starting at the nape, take a ¼" (0.5cm) diagonal back slice section. Apply Lightening Formula to zone 2, saturate well. Continue to drop down sections and work through the 4 quadrants applying lightening formula to all zones 2. 
STEP 2
Process for 40 minutes, at room temperature, to achieve a level 7, then rinse, shampoo with Acidic Bonding Concentrate. 

SHADES EQ GLOSS APPLICATION

STEP 1
On dry hair apply SEQ formula 1 to zone 1, once complete apply Shades EQ Formula 2 to zone 2. 
STEP 2
Process for 20 minutes at room temperature, then rinse, shampoo, and condition with Acidic Bonding Concentrate. Dry and style. 

LEVEL UP YOUR SERVICE MENU GAME

Become the go-to expert for Cherry Vinyl Red, the hottest, high-shine red color trend. Elevate your lightening and glossing services with this vibrant shade, powered by Redken's Pure-Red² technology for unmatched vibrancy and long-lasting results. Give your clients the luminous, show-stopping red they crave and watch your business grow. Start creating stunning Cherry Vinyl Reds with Shades EQ today! Tag @redkenpro and #CherryVinylRed on your socials for your chance to get featured. 

 

*Based on Kline 2023 Professional Hair Color Market 
**Up to 28 shampoos 
***Based on instrumental test + consumer study 


MORE FROM THE BLOG